Instagram AI agent
An AI agent that answers your Instagram DMs and turns them into sales
Reacherly connects to your Instagram Business or Creator account. An AI agent replies to every direct message from your own products, prices and FAQs, in the customer's language, and every person becomes a lead you can follow to a sale.
No credit card needed · 100 tokens to try it
Replies in seconds, day and night
Customers ask about prices, delivery and stock at midnight. The agent answers right away, or drafts the reply for you to send.
Sounds like your business
It follows your playbook: your products and prices, your FAQs, your tone, and the things it must never say.
One reply, not five
When someone sends a post, then "how much?", then a question, the agent waits a moment and answers everything in one message.
See which content sells
Every lead is labelled with the post, reel, story or ad it came from.
Keyword auto-reply bots vs Reacherly's AI agent
| Keyword bots | Reacherly AI agent | |
|---|---|---|
| Understands free-form questions | Only set keywords | Yes, any wording, Arabic or English |
| Quotes your real prices | If you wrote a flow for it | Yes, from your product list |
| Hands over complaints | No | Yes, by your hand-over rules |
| Creates a lead per conversation | No | Yes, with stage and value |
| Lead source from post, reel, story or ad | No | Yes |
| Also WhatsApp and Facebook | Separate tools | Same inbox and agent |
What the Instagram AI agent does
Part of Reacherly's Social plan: one inbox for Instagram and WhatsApp, with an AI agent and a lead for every person.
Answers every DM
New Instagram messages arrive in Reacherly in seconds. The AI replies from your playbook in the customer's language, Arabic or English, or drafts the reply for you to approve.
Knows your prices and products
Add your products, prices, delivery areas, FAQs and tone once. The agent quotes real prices and links instead of inventing answers.
Hands over to a person
Complaints, refunds or anything your hand-over rules list go to your team instead of an automatic reply.
Every conversation becomes a lead
Each person gets a lead in the deals pipeline. The AI moves it from Lead to Qualified, Proposal and Won as the chat goes, and estimates its value.
Knows which post, reel, story or ad they came from
The lead source is the caption of the post, reel or story they replied to, or the title of the click-to-message ad, so you see which content sells.
Comments too (Social Pro)
Comments on your posts and reels show in a Comments tab with their own lead. Reply publicly or by private DM from Reacherly.
Simple pricing
Start with a free 14-day trial. Every plan includes 1 AI agent; more tokens are 500 for $5.
Essential
$30/month
or $300/year (about $25 a month)
- ✓Up to 2 admins and 5 users
- ✓Accounts, contacts, deals, tasks, sales dashboard
- ✓Add AI use: +$40/month or +$400/year for the Outreach Agent and sequences
Social
$40/month
or $400/year
- ✓Up to 2 admins and 5 users
- ✓WhatsApp Business and Instagram inboxes
- ✓AI replies (draft or auto-send), contacts, deals and dashboard
Collective
$220/month
or $2,200/year
- ✓2,000 tokens a month
- ✓Up to 5 admins and 15 users
- ✓Everything, including the AI Prospecting Agent and LinkedIn tools
Enterprise
Custom
for larger teams
- ✓More seats and tokens
- ✓Dedicated account manager
- ✓Custom onboarding
Questions
Does Reacherly have an AI agent that replies on Instagram?+
Yes. Reacherly's Social plan connects your Instagram Business or Creator account and an AI agent answers your direct messages from your playbook (products, prices, FAQs, tone and hand-over rules). You choose whether it sends automatically or drafts each reply for you to approve.
Which Instagram accounts work?+
Instagram professional accounts (Business or Creator). A personal account can switch to professional in the Instagram app under Settings, Account type and tools.
Does it reply in Arabic?+
Yes. The agent replies in the language the customer writes in, including Arabic dialects and English.
Can it handle complaints?+
You set hand-over rules (for example refunds, complaints or custom orders). Those conversations are left for a person instead of getting an automatic reply.
Does it also work on WhatsApp and Facebook?+
Yes. WhatsApp Business is in the same Social plan and the same inbox. Facebook Messenger comes with the Social Plus add-on.
Does it reply to Instagram comments?+
It doesn't reply to comments automatically. With Social Pro, comments appear in a Comments tab with a lead for each person, and your team can reply publicly or by private DM from Reacherly.
How much does it cost?+
Social is $40 a month or $400 a year and includes 500 tokens a month for its AI agent (more are 500 for $5). Extra replies are 500 for $3 or 1,000 for $6. Add Social Plus (+$30/month) for a Facebook Messenger inbox, or Social Pro (+$40/month) to turn Instagram comments into leads. Collective ($220/month) includes everything. Every plan starts with a free 14-day trial, no credit card.